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Our Story

As a father, founder Craig Watson understands the severity of nut allergies. To create desserts accessible for children to enjoy in school, Baked Cravings has dedicated itself to build and maintain a nut-free facility. Using only the highest quality ingredients sourced from nut-free vendors, following strict packing processes and conducting regular tests to provide pastries for children to enjoy and parents to trust.    

Founded in 2017, Baked Cravings offers delicious pastries nationwide hoping to satisfy the CRAVINGS of many one at a time!

About Craig Watson


A keen eye for identifying opportunities and navigating companies from adversity to profitability is what Craig became known for early in his career. Nevertheless, the demands of being a successful executive in NYC can be taxing. In his spare time to unwind, he discovered a love for baking. After years of thriving in the financial sector, Craig decided to take his talents to the world of “You Crave’em, We Bake’em". His passion has made his company Baked Cravings a Best of Manhattan Winner and one of the top Minority-Owned businesses in America. Premium-baked treats never tasted this good.