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Visit Us : 1673 Lexington Ave NYC.  

Call Us: 844-NY-BAKED (844-692-2533)

Our Story

Baked Cravings started when founders Craig Watson and Eddie Figueroa. 

As fathers, Craig and Eddie understood the severity of nut allergies. To create desserts accessible for children to enjoy in schools, Baked Cravings have dedicated themselves to build and maintain a nut-free facility. Using only the highest quality ingredients sourced from nut-free vendors, following strict packing processes and conducting regular tests to provide pastries for children to enjoy and parents to trust.  

Founded in 2017, Baked Cravings offers their delicious pastries nationwide hoping to satisfy the CRAVINGS of many one at a time!

About Craig Watson

After many years in the financial sector helping companies become profitable and navigate through the world of not just running a business but making sound business decisions. Craig has decided that the love of baking and passion of owning a successful business would be great in the “You Crave’em We Bake’em”  World.

About Eddie Figueroa

Trained as a baker, Eddie creates all the great cravings produced by Baked Cravings.  He is a master of his craft who continually educates himself on new technics and love develop new products for his Cravers.  Over 15 years experience running production departments for variest companies, Eddie now enjoys the excitement of crafting delectable delights for his own storefront and website.