At Baked Cravings, we are always looking for ways to share our passion for baking and kitchen safety with a wider audience. That is why we are incredibly excited to announce that our founder, Craig Watson, has officially stepped into a new role as a wikiHow Brand Ambassador!
This partnership brings Craig’s years of professional baking expertise directly to one of the world’s most trusted "how-to" platforms. Whether you are a home baker looking to master the perfect cupcake or a DIY enthusiast experimenting in the kitchen, Craig’s professional advice is now integrated into several key guides.
New Featured Article: Mastering the Art of Sugar Glass
We are particularly thrilled to highlight a newly updated feature that showcases Craig’s technical advice: 👉 How to Make Sugar Glass
Sugar glass is a fascinating (and delicious!) culinary skill used for everything from cake decorations to theatrical props. In this article, Craig provides the expert nuance needed to ensure your sugar reaches the perfect "hard crack" stage without burning—giving you that crystal-clear, professional look every time.
Beyond the Sugar: More Expert Tips from Craig
Craig’s contributions don't stop there. As a Brand Ambassador, his insights have been added to a variety of essential baking and kitchen guides, including:
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How to Measure Butter: Precision is the key to consistent baking.
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How to Measure Flour Without Measuring Cups: Perfect for when you're in a pinch!
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How to Pack Cupcakes: Essential advice for making sure your treats arrive safely.
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How to Paint Chocolate: Elevate your desserts with professional artistic techniques.
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How to Ship a Cake: Master the logistics of sending sweet surprises across the country.
Why This Matters
wikiHow’s "Things You Should Know" section is designed to provide readers with quick, bite-sized nuggets of insider wisdom. Having Craig’s professional perspective in these boxes means readers are getting advice grounded in real-world experience from a founder who manages a high-volume, award-winning, 100% nut-free bakery every day.
By partnering with wikiHow, Craig is helping to make high-quality baking education accessible to everyone. We invite you to check out the new features and try your hand at some sugar glass today!
Stay tuned to the Baked Cravings blog for more updates on our community partnerships and expert tips!
